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grange hill

Remember this lot?

Over the last year TheGivingLab has worked with over 300 students and their parents and teachers from schools of all types in London, Manchester and Newcastle to understand whether fundraising in schools still looks like Grange Hill, or whether it’s gone digital.

Here’s how teenagers told us they were using tech

blog - school - teen use of tech

blog - schools - teen use of social media

If students are digital, why isn’t schools fundraising digital?

In a lot of schools, fundraising might well be familiar to Tucker and the gang and their 1970’s fundraising efforts at Grange Hill. Things are changing, but schools are complex eco-systems and several key themes came up again and again which prevent fundraising taking advantage of digital innovation at every stage.

  • Many students have access to digital tech, but don’t use it often to pay or donate (especially mobile). Parents and students are wary of mobile payment, worrying about unexplained or unexpected costs.
  • Most schools are fighting to stop students using mobiles in school time and don’t want to encourage their use at any point, even for creating content or spreading the word.
  • For many teachers collecting cash is just easier than creating an online account, logging on and checking who has paid. So cash giving remains king.
  • Most schools have restricted internet access, which makes accessing new online services difficult for many schools, with individual teachers having to apply to have sites unblocked.
  • Many (often older) teachers didn’t feel comfortable with social media and other online technologies and felt unsure about using digital technology in the classroom.

Want to know what rewards motivate students? Read here.

Here’s 7 things you should know about schools fundraising.

If your charity is thinking about developing a new strategy or fundraising product for schools and would like help with researching, developing or testing it get in touch: change@thegivinglab.org

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